From Awareness to Conversion: The Stages of a Perfect Marketing Funnel
A marketing funnel explains the journey a customer takes from first discovering a brand to finally making a purchase. Understanding this helps businesses plan better strategies and convert more leads into paying customers. The funnel is usually divided into four key stages: Awareness, Interest, Decision, and Action. The funnel has four main stages Awareness, Interest, Decision, and Action. 1. Awareness This is the top of the funnel, where people discover your brand for the first time. It could be through a social media post, Google search, blog article, video, or advertisement. At this point, they don’t know who you are. Your focus should be to increase brand visibility. 2. Interest Once people are aware of your brand, the next step is to make them interested. This happens when they start engaging with your content reading your blogs, watching your videos, or following your page. Here, you must provide valuable and informative content that answers their questions or solves their proble...